Los Angeles · Global Partner Marketing

KristineDuong

Storyteller and connector. I lead campaign launches and scale them across global regions.

Go-to-market strategy · Channel operations · Marketing communications · Creator and developer ecosystems

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Kristine Duong holding an instant camera
Kristine Duong holding an instant camera

Professional summary

Launch strategy, optimized from brief to market.

Marketing communications and partner enablement leader with 10+ years driving global go-to-market strategy, partner ecosystem growth and integrated multi-channel campaigns across digital media and platform companies.

I lead marketing launches from strategy to market. I build the frameworks, optimize the processes and explain the strategy clearly to leadership, partnering across Brand, Operations, Partner Comms, Design, Legal and GEO teams. I've scaled emerging programs across global markets with hands-on work at Apple, YouTube, Meta and major entertainment studios.

AppleMetaYouTubeDapper Labs20th Century FoxWalt Disney Studios

Channel and services GTM strategy

Channel roadmap development, quarterly marketing planning, brief development and integrated communications plans.

Cross-functional integration

Central point of contact across Brand, Partner Comms, Operations, Planning, Design, Interactive, GEO and Legal.

Creative oversight and end-to-end execution

Brief-to-delivery oversight, Plan of Record management, brand consistency and on-time creative execution.

Stakeholder communication

Executive-level reporting, structured briefing, influencing without authority and cross-organizational alignment.

Impact

Results that scale across markets.

A decade of launches, partner programs and channel work, measured.

30+
Global regions

8 Apple Wallet lines of business led through one channel marketing plan.

4x
Creative asset output

100+ assets in a single quarter, up from a 25-screen baseline.

14M+
Downloads

30 branded avatar collectible launches at Meta, supporting $3M+ in licensing deals.

$5M+
Co-marketing

50+ Messenger for Business campaigns with scaled vendors.

$1.5M+
Annual revenue

Go-to-market programs across entertainment, CPG and sports at Dapper Labs.

23+
Global markets

YouTube Kids creative GTM scaled from concept to execution on tight deadlines.

+32%
Product adoption

Launch narratives across YouTube, gaining 14M impressions.

300%
Site visit growth

Fox Studios website rebuilt for mobile from user analytics, in 6 months.

100% approval from top creators across 14 countries 40 vetted producers in the Trusted Vendor Program 200+ attendee Developer Days 100% positive sentiment at global All-Hands 210K AR effect impressions

Experience

Ten years, six brands people know.

Apple

May 2025 – Present

Los Angeles, CA

Financial Services Marcom Worldwide

Channel Cross-Functional, Global Partner Communications Manager

100+ assets in one quarter · 4x output
  • Central point of integration and accountability for channel marketing across 8 Apple Wallet lines of business in 30+ global regions, partnering with Brand, Operations, Partner Comms, Design, GEOs and Legal to lead channel work through Marcom.
  • Develop creative briefs and integrated communications plans for Apple Financial Services in Channel, aligning brief owners, strategists and creative partners across 50+ concurrent workstreams.
  • Scale ID in Apple Wallet and Mobile ID Acceptance on iPhone through partner marketing guide updates, feature launch copy and oversight of lifestyle photography and motion creative, directly supporting new state launches.
  • Improved the screen development process to deliver 100+ assets in a single quarter, 4x the 25-screen baseline, through tighter brief-to-delivery workflows.
  • Built geo-facing tracking systems and a monthly newsletter that surface asset handoffs, the localization pipeline and geo expansion plans, cutting follow-up cycles across regions.
Meta

Mar 2023 – Mar 2025

Los Angeles, CA

Reality Labs Developer Partnerships · Facebook Gaming

Strategic Partnerships Manager, Metaverse Content & Games

14M+ downloads · $3M+ licensing deals
  • Primary point of contact and integrator between Marketing, Product and external IP and licensor partners, coordinating creative development, approvals and GTM for 30 major launches of branded avatar collectibles.
  • Aligned art, product, legal and marketing teams on multimillion-dollar partnerships, delivering 14M+ downloads and supporting $3M+ in licensing deals.
  • Established the Metaverse Trusted Vendor Program: value proposition, messaging and onboarding communications for 40 vetted producers.
  • Led global Developer Day events for 200+ attendees, producing keynote content and aligning product, engineering and data science stakeholders.
  • Built frameworks for brief development, SOW creation, asset approvals and budget workflows, improving speed-to-launch and stakeholder clarity.
Dapper Labs

Jan 2022 – Nov 2022

Los Angeles, CA

Blockchain Developers and Creator Partnerships

Sr. Strategic Growth Partner Manager

$1.5M+ annual revenue
  • Executed go-to-market programs that drove $1.5M+ in annual revenue, supporting pipeline development and partner expansion across entertainment, CPG and sports.
  • Owned partnership performance reporting, using data to find optimization opportunities and guide future partner investments.
  • Scoped prioritized partner initiatives with Product, Engineering, Legal and Marketing, and managed delivery with operational rigor.
  • Built scalable processes and documentation to support rapid growth and evolving partner priorities.
Meta

Mar 2020 – Dec 2021

San Francisco, CA

Global Platform Partnerships Enablement

Developer Partnerships Manager, Ecosystem Enablement

50+ campaigns · $5M+
  • Produced 50+ co-marketing campaigns for Messenger for Business ($5M+), managing creative approvals, asset QA and GTM workflows with scaled vendors.
  • Hosted quarterly global cross-functional All-Hands events, driving 100% positive sentiment across policy, product, partnerships, ops and marketing.
  • Built playbooks and operational frameworks for 40+ Strategic Partner Managers, improving production pipelines and scaling global workflows.
  • Managed concurrent workflows with project management tools for on-time delivery and cross-team visibility.
YouTube

Apr 2018 – Feb 2020

San Bruno, CA

Core Product · Creator Products · Trust & Safety · YouTube Kids

Product Marketing Communications Manager, Core & Creators

14M impressions · +32% adoption
  • Established narratives, positioning and strategy for launches across YouTube Kids, News, Premieres, Stories and Responsibility, Trust & Safety, gaining 14M impressions and +32% adoption.
  • Initiated creative GTM strategy and production briefs with agency partners for YouTube Kids, scaling to 23+ global markets against tight deadlines.
  • Drove 100% approval from top video creators and licensing partners across 14 countries through industry events, keynote materials, SPM pitch decks and creative initiatives.
  • Produced and designed launch assets across web, paid social, newsletters and blog, keeping the brand narrative consistent across channels.
20th Century Fox

Apr 2016 – Apr 2018

Century City, CA

Promoted from Marketing & Advertising Coordinator

Production Services Associate Marketing Manager

+300% site visits in 6 months
  • Drove integrated brand and channel campaigns for 20th Century Fox Studios and 12 production service sub-brands, from strategic planning and industry partnerships to multi-channel advertising.
  • Boosted year-over-year revenue across departments through campaigns and partnerships, media buys, sponsorships, and print and digital advertising.
  • Overhauled the Fox Studios website for mobile based on user analytics, increasing site visits by 300% in 6 months.
  • Built trusted relationships with department heads and influenced marketing plans with the studio President and C-level executives.
Walt Disney Studios

Jun 2015 – Apr 2016

Burbank, CA

Promoted from Creative Print Marketing Intern

Creative Print Marketing Coordinator

10+ titles a year · 8M+ audience
  • Coordinated creative production from key art to OOH and digital campaigns for 10+ titles a year across Disney Animation, Marvel, Lucasfilm, Pixar and DreamWorks, reaching 8M+ multicultural kids, teens and adults.
  • Communicated workflow and asset tracking across all titles and creative print assets (100+ specs) with internal and external agencies, ensuring quality assurance.
  • Partnered with media planning, social, communications, PR, promotions and insights teams on strategic briefs and paid media execution plans.
  • Kept studio executives and filmmakers aligned through production on titles amassing $6B+ in revenue.

Senior Marketing Lead

UC San Diego · Jun 2013 – Jun 2015 · promoted from Marketing Associate

Brand Management and Wholesale Merchandising Intern

GUESS?, Inc. · Jun – Aug 2014 · Los Angeles

Selected work

Products brought to life.

Launch sites, collectibles, events and content, from studio key art to global platform programs.

Toolkit

Skills, schooling and service.

Tools

Salesforce CRMAdobe Creative SuiteFigmaTableauGenAIGoogle SuiteKeynoteMiroSlackSketch

Education

B.S. Management, Marketing
University of California San Diego
2011 – 2015, La Jolla, CA

Volunteering

  • Los Angeles Food Bank, 2023 – Present
    Pack and sort food allocations to combat food insecurity.
  • Hopalong Animal Rescue, 2021 – 2022
    50+ interviews screening foster candidates.
  • Glide Social Services, 2019 – 2020
    Prepped and served meals to the local community.

Contact

Let's make the next launch together.

Open to senior product marketing and partner marketing leadership roles.

Download resumeView LinkedIn
Emailkristine.duong@gmail.com
Phone626-592-5288
LinkedInlinkedin.com/in/kristineduong
LocationLos Angeles, California