Kristine Duong
Phone: 626-592-5288
Email: kristine.duong@gmail.com
Storyteller and connector.
Growth-minded partnerships and marketing professional in entertainment, media, and emerging tech. Champion of strategic marketing, scaling initiatives, and effective program management.
PROFESSIONAL EXPERIENCE
Strategic Partnerships Manager, Metaverse Content & Games
Magnit at Facebook Inc./Meta
Los Angeles, CA
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Delivered 30 licensor launches of branded Avatars products and develop GTM from concept to execution resulting in 14M+ downloads across $3M+ deals; pioneered creation of educational materials and partner playbooks
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Implemented Metaverse Trusted Vendor program by crafting value propositions, target audience, messaging, RFP, and program strategy to service 40 producers
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Consulted top 8 AR/VR global game development studios with strategic partnerships
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Led annual global Gaming and Horizon Developer Day events of 200+ attendees by
developing the comms strategy, event marketing plan, and keynote materials/content with product management, data science, and engineering teams to showcase product roadmap and product strategy
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Optimized workflow by operating with efficiency and scale to grow internal/external initiatives by documenting product playbooks, training programs, product enablement materials, and best practice guides
Senior Strategic Growth Partner Manager, Blockchain Developers
Dapper Labs
Los Angeles, CA
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Developed go-to-market strategies and KPIs for unique business launches of NFT/digital collectible platforms and consulted a portfolio of 20+ strategic partners
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Scaled user acquisition campaigns, drove internal processes, and created partner self-service resources
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Built strong cross-functional relationships with marketing, communications, legal, product, policy, and engineers to support partner launches, brand marketing programs, and digital platform initiatives
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Specialized with Entertainment & Music, Consumer Brand, & NGO partners
Mar 2023 - Mar 2025
Jan 2022 - Nov 2022
Developer Partnerships Manager, Ecosystem Enablement
ProUnlimited at Facebook Inc./Meta
San Francisco, CA
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Optimized operational strategy for global scaled partnerships teams by developing procedural playbooks, tracking data-driven initiatives, and improving production pipeline and trackers
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Produced Messenger for Business co-marketing campaigns, pitch webinars, and education program for scaled growth vendors including prospecting process, GTM materials, and tracking methods
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Led and hosted quarterly SPM education sessions and cross-regional All Hands virtual events to facilitate global collaboration
Mar 2020 - Dec 2021
Product Marketing Communications Manager, Core & Creators
Adecco at YouTube/Google
San Francisco, CA
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Built product narratives, positioning, and strategy for creator audience and product launch campaigns for YouTube Kids, News, Premieres, & short-form Stories
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Led creative go-to-market strategy and production pipeline with agency partners from conception to execution phases for YouTube Kids for parent audience and scaled to international markets
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Produced product launch materials for websites, paid social, newsletters, blog posts, and various channels
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Team lead for global localization/expansion, asset management, and legal licensing workflows by collaborating with xfn teams and championing relationships across legal, product, marketing, execs, etc.
Apr 2018 - Mar 2020
Production Services Associate Marketing Manager
20th Century Fox Studios
Century City, CA
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Drove brand development of 20th Century Fox Studios and production service sub-brands by heading strategic industry partnerships, creative assets, promotional products, and website launch
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Boosted YoY revenue across all departments by developing, managing, and launching marketing campaigns and partnerships through media buys, promotional strategies, print and digital advertising
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Built trusted relationships with department heads and pitched marketing plans to studio President/SVPs
Apr 2016 - Apr 2018
Creative Print Marketing Coordinator (Live Action & Animation)
The Walt Disney Studios
Burbank, CA
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Led creative production from conception of key art to finishing of OOH and digital marketing campaigns (10+ titles per year) for Disney Animation, Marvel, Lucasfilm, Pixar, and Dreamworks franchises for 8M+ multicultural kids, teens, and adult audiences by collaborating with studio executives and filmmakers
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Optimized project management workflow and asset tracking process across all titles and creative print assets and digital deliverables for distribution
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Partnered cross-functionally with media planning, social, communications, public relations, promotions, and data insights teams to create strategic briefs and creative execution plans across multiple channels
Jun 2015 - Apr 2016
EDUCATION
University of California San Diego
Bachelors of Management Science
La Jolla, CA
2011 - 2015
SKILLS & EXPERTISE
Creative Production & Marketing
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere)
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Final Cut Pro
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Figma
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Sketch
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Mailchimp
Data Management
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Google Analytics
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Tableau
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BigQuery
Collaboration Tools
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Google Suite (Docs, Sheets, Slides, Forms)
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Asana
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Trello
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Jira
Misc
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Copywriting & editing
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Journalistic Writing
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Graphic Design
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Photography
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HTML