Kristine Duong
Phone: 626-592-5288
Email: kristine.duong@gmail.com
Storyteller and connector.
Growth-minded partnerships and marketing professional in entertainment, tech, and web3.
Champion of strategic marketing, scaling initiatives, and effective program management.
PROFESSIONAL EXPERIENCE
Senior Strategic Growth Partner Manager
Dapper Labs
Los Angeles, CA
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Developed go-to-market strategies and KPIs for unique business launches of NFT/digital collectible platforms and consulted a portfolio of 20+ strategic partners
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Scaled user acquisition campaigns, drove internal processes, and created partner self-service resources
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Built strong cross-functional relationships with marketing, communications, legal, product, policy, and engineers to support partner launches, brand marketing programs, and digital platform initiatives
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Specialized with Entertainment & Music, Consumer Brand, & NGO partners
Jan 2022 - Nov 2022
Platform Partnerships Business Messaging Project Manager
ProUnlimited at Facebook Inc./Meta
San Francisco, CA
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Optimized operational strategy for global scaled partnerships teams by developing procedural playbooks, tracking data-driven initiatives, and improving production pipeline and trackers
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Produced Messenger for Business co-marketing campaigns, pitch webinars, and education program for scaled growth vendors including prospecting process, GTM materials, and tracking methods
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Led and hosted quarterly SPM education sessions and cross-regional All Hands virtual events to facilitate global collaboration
Mar 2020 - Dec 2021
Marketing Communications Specialist (Core Product, Responsibility, & Kids)
Adecco at YouTube/Google
San Francisco, CA
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Built product narratives, positioning, and strategy for creator audience and product launch campaigns for YouTube Kids, News, Premieres, & short-form Stories
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Led creative go-to-market strategy and production pipeline with agency partners from conception to execution phases for YouTube Kids for parent audience and scaled to international markets
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Produced product launch materials for websites, paid social, newsletters, blog posts, and various channels
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Team lead for global localization/expansion, asset management, and legal licensing workflows by collaborating with xfn teams and championing relationships across legal, product, marketing, execs, etc.
Apr 2018 - Mar 2020
Production Services Associate Marketing Manager
20th Century Fox Studios
Century City, CA
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Drove brand development of 20th Century Fox Studios and production service sub-brands by heading strategic industry partnerships, creative assets, promotional products, and website launch
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Boosted YoY revenue across all departments by developing, managing, and launching marketing campaigns and partnerships through media buys, promotional strategies, print and digital advertising
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Built trusted relationships with department heads and pitched marketing plans to studio President/SVPs
Apr 2016 - Apr 2018
Creative Print Coordinator (Live Action & Animation)
The Walt Disney Studios
Burbank, CA
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Led creative production from conception of key art to finishing of OOH and digital marketing campaigns (10+ titles per year) for Disney Animation, Marvel, Lucasfilm, Pixar, and Dreamworks franchises for 8M+ multicultural kids, teens, and adult audiences by collaborating with studio executives and filmmakers
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Optimized project management workflow and asset tracking process across all titles and creative print assets and digital deliverables for distribution
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Partnered cross-functionally with media planning, social, communications, public relations, promotions, and data insights teams to create strategic briefs and creative execution plans across multiple channels
Jun 2015 - Apr 2016
EDUCATION
University of California San Diego
Bachelors of Management Science
La Jolla, CA
2011 - 2015
SKILLS & EXPERTISE
Creative Production & Marketing
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere)
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Final Cut Pro
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Figma
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Sketch
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Mailchimp
Data Management
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Google Analytics
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Tableau
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BigQuery
Collaboration Tools
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Google Suite (Docs, Sheets, Slides, Forms)
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Asana
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Trello
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Jira
Misc
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Copywriting & editing
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Journalistic Writing
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Graphic Design
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Photography
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HTML